Ever since I was in university, marketing lecturers have taught us that every concept in every marketing book has something to do with the right time and the right place. Today, a third factor which is the right people, was added to the latter making it a hard trio to find all at once. But thanks to the Internet, that’s not as tough as it used to be. We can target extremely specific audiences based on the granular data that the Almighty Internet provides marketers with. This is the core of digital marketing.
Online digital marketing methods include websites, blogs, search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, campaign marketing, e-commerce marketing, social media marketing, social media optimization, e-mail marketing, display advertising, e–books, online brochures, earned online coverage, infographics etc. However offline digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones all of which are used to connect with potential customers.
Let’s dissect into some of these digital marketing tactics:
  • Search Engine Optimization (SEO)

It is the process of acquiring traffic from the organic search results on search engines by optimizing your website. Major search engines like Google for example has primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

  • Content Marketing

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Relevant and useful content is the essence of content marketing that could actually generate brand awareness, increase traffic, generate leads, attract customers, increase sales, saves costs, and improve the overall bottom line.

  • Social Media Marketing

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The purpose of social media marketing is to create content that users will eventually share on the social network which consequently helps a company promote brand exposure and expand customer base.

Social media marketing campaigns usually focus on:

    • Being present on major social media platforms
    • Creating solid & sharable content and advertorials
    • Using social media as customer support platforms
    • Authentic reviews and feedback
    • Brand Humanizing

Social media marketing is the most common type of advertising nowadays. Therefore it is indeed very effective in marketing & promoting brand awareness.

  • Search Engine Marketing (SEM)

Search engine marketing involves online advertising on search engines such as Google. When you optimize your search engine marketing you guarantee that your website appears in search engine results when someone searches for related terms.

Here are some of the most common terms also used to refer to SEM activities:

    • Paid search ads
    • PPC (pay-per-click)
    • CPC (cost-per-click)
    • CPM (cost-per-thousand impressions)
  • Pay-Per-Click (PPC)

A method of driving traffic to your website by paying the search engine a small fee every time your ad is clicked. One of the most common types of PPC is Google AdWords. Its aim is to have your ad show up at the top of the Google results’ page.

We research and choose the right keywords, arrange those keywords into well-organized campaigns and ad groups, then we set up PPC landing pages that are well optimized to increase conversion rates. When we create relevant, intelligently targeted pay-per-click campaigns, search engines charge you less for ad clicks & that’s exactly what you need. Moreover, our landing pages are mostly relevant, mobile-responsive and user-friendly, the thing that makes Google charge you less per click, consequently leading to lower CAC (customer acquisition cost) and higher profits for your business.

  • Email Marketing

Even though email marketing is still considered the old classic way of doing marketing, however with all the tools out there and the possible integrations that help marketers achieve high levels of personalization, email marketing could be extremely effective when used both wisely and brilliantly.

Email marketing is a form of direct marketing that uses emails as ads to a targeted audience. Email is usually used to spread content, discounts and events, and sometimes to direct people to a business’ website to increase traffic & conversion rates.

  • Outbound Marketing

It is any kind of marketing that involves a company initiating the conversation and sending messages out to the audience through TV commercials, radio ads, cold calls, print advertisements (magazine ads, flyers, brochures, catalogs, etc.)

  • Inbound Marketing

Inbound marketing is the opposite of outbound marketing. It is when the customers need you & search for you & eventually find you. Inbound marketing includes content marketing, blogging, SEO, and opt-in email marketing, paid search advertising (since ads appear only when you’re searching for products or services that you offer.

Chances that you might have utilized digital marketing are high, however we can point out some tactics and help you improve your game a little more so you could dominate the marketing field. In order to stay ahead of the competition game you must integrate all of these tactics within your marketing strategy and we’re here to help you!